Marketing Strategy
Budgets, hiring an agency, seasonal plans and the tools that save time. The big picture decisions for small business owners.
Website vs Social Media: Which Comes First? Should your Edmonton business start with a website or with social media? A practical way to decide based on your budget, your industry and your growth goals. How to Prepare Your Edmonton Business for Winter Marketing A practical checklist to get your Edmonton small business marketing ready before winter: your Google profile, portable signs, social media, website and more. How to Choose a Marketing Agency in Edmonton How to choose a marketing agency in Edmonton: what agencies really charge, the red flags to watch for, the questions to ask before you sign and what to expect. How E-Signatures Save Small Businesses Hours Every Week Stop printing, scanning and chasing paper. E-signatures let clients sign contracts, intake forms and agreements from their phone in under a minute. Here is how. Why Every Small Business in Edmonton Needs a CRM in 2026 Spreadsheets and sticky notes are costing you clients. A CRM tracks every lead, automates follow-ups, and keeps nothing from falling through the cracks. Fall Marketing Playbook for Edmonton Small Businesses Back to school and fall are a great season for Edmonton small businesses. A seasonal marketing playbook for portable signs, social media and local search. DIY Marketing vs. Hiring an Agency: What Works DIY marketing or hiring an agency? An honest look at the real costs, the hidden time trade offs and how to decide which one fits your small business right now. Website vs Google Business Profile vs Social Media Website, Google Business Profile or social media: which does a small business need? All three, but in a specific order. Here is the order and the reasons why. Small Business Marketing Trends to Watch in 2026 The marketing trends that matter for small businesses in 2026: AI search, short-form video, reviews, local-first strategy, and authenticity over polish. How Much Should a Small Business Spend on Marketing? How much should a small business spend on marketing? The rule is 5-10% of revenue. Here's how to set a budget and where to spend it for the best return. Affordable Local Advertising for Edmonton Small Businesses Affordable local advertising for Edmonton small businesses, ranked by return: portable signs from $149 a month, Google Business Profile, social media and email.
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