Why Edmonton Businesses Are Investing in Street-Level Signage
Digital ads are everywhere, but for local businesses in Edmonton, nothing beats a physical sign on the street in front of your location. People drive past your building every day. A well-placed, well-designed sign turns that traffic into customers.
The Math on Street Signage
A portable billboard sign costs $149 per month, everything included. Compare that to Google Ads, where you might pay $5-15 per click for local service keywords in Edmonton. At $10 per click, that $149/month budget gets you about 15 clicks. A street sign gets seen by hundreds or thousands of people daily, every day, for the same price.
It’s not either-or. The best local marketing strategies combine digital with physical. But if you’re on a budget and need to pick one, a sign on the street delivers consistent, passive visibility that compounds over time.
What Makes a Good Sign
The best-performing signs share a few traits:
Readability from a distance. Your sign needs to communicate in 3 seconds or less. That means large text, high contrast, and a clear message. Business name, what you do, phone number. That’s it.
Professional design. A poorly designed sign can hurt more than it helps. That’s why we include graphic design at no extra cost. Clean layout, your brand colors, and a clear call to action.
Strategic placement. High-traffic intersections, near complementary businesses, and visible from both directions of traffic. Placement matters more than size.
Who Benefits Most
We see the strongest results with restaurants, dental and medical clinics, pharmacies, retail stores, and service businesses like salons and studios. These are businesses where foot traffic and drive-by visibility directly translate to new customers.
Property managers also use signage effectively for “Now Leasing” and “Open House” promotion at apartment buildings and commercial properties.
How Our Rental Program Works
We handle everything. You choose your message, we design and print the panels, deliver the sign, and install it at your location. When you want to change your messaging for a seasonal promotion or new service, we swap the panels out.
$149/month flat rate. No setup fees. No design fees. No contracts. Month-to-month rental. Cancel anytime.
Ready to get your business seen? Contact us for a free quote and we’ll help you pick the right placement for your location.