Recycling & Bottle Depot
Edmonton Bottle Depot
An online booking system and local SEO presence for a neighbourhood bottle depot.
01 — Overview
Triple H Southside Bottle Depot is a neighbourhood recycling depot in south Edmonton handling in-depot returns, free residential pickups, bottle drives for schools and sports teams, and event pickups. They needed a website that let customers book pickups online instead of calling.
02 — The Challenge
No website, no booking system, no way for customers to schedule a pickup without phoning in. Bottle drives for schools and teams were coordinated entirely over the phone. There was no online presence for local search, and no way to run digital ads without a landing page to send people to.
03 — What We Did
The approach
Built a full Next.js website with a multi-step online booking system — date picker, time selection, Google Places address autocomplete, server-side validation, and automatic email confirmation.
Integrated Google Calendar so every booking creates a calendar event for the business and sends an .ics file to the customer.
Created dedicated Google Ads landing pages for free pickup and bottle drive campaigns, with conversion tracking built in.
Set up RecyclingCenter structured data, a dynamic sitemap, and Edmonton-targeted SEO across all pages.
04 — Delivered
What's live now
- ✓A 10+ page website with homepage, services, about, contact, free pickup, bottle drives, event pickup, return rates, blog, and booking form.
- ✓A working online booking system with Google Calendar integration and email notifications — no more phone-only scheduling.
- ✓Two Google Ads landing pages with gtag conversion tracking, ready for paid campaigns.
- ✓Real Google Reviews embedded as social proof, full structured data, and SEO blog posts targeting Edmonton recycling searches.
05 — The Result
A bottle depot that ran entirely on phone calls now has a professional website where customers book pickups online, schools and teams can arrange bottle drives without back-and-forth calls, and Google Ads campaigns have a proper landing page. The booking system alone saves hours of phone time every week.
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